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	<title>Cappex College Insider &#187; college search and mobile</title>
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		<title>New Study: The Super Investigator: Understanding Today&#8217;s &#8220;Always On&#8221; Prospective Student</title>
		<link>http://www.cappex.com/blog/news-announcements/new-study-the-super-investigator-understanding-todays-always-on-prospective-student/</link>
		<comments>http://www.cappex.com/blog/news-announcements/new-study-the-super-investigator-understanding-todays-always-on-prospective-student/#comments</comments>
		<pubDate>Thu, 17 Jan 2013 22:52:28 +0000</pubDate>
		<dc:creator>acerny</dc:creator>
				<category><![CDATA[News and Announcements]]></category>
		<category><![CDATA[college search and mobile]]></category>
		<category><![CDATA[college search and social media]]></category>
		<category><![CDATA[stealth applications]]></category>

		<guid isPermaLink="false">http://www.cappex.com/blog/?p=151827</guid>
		<description><![CDATA[With stealth applications increasing, and so many fragmented college information channels available today, Cappex.com and communications agency Lipman Hearne together initiated a study of more than 11,000 college-bound students to understand how they do their college research and why more and more students are now applying stealth to some colleges. The study, which is the [...]]]></description>
				<content:encoded><![CDATA[<p>With stealth applications increasing, and so many fragmented college information channels available today, Cappex.com and communications agency Lipman Hearne together initiated a study of more than 11,000 college-bound students to understand how they do their college research and why more and more students are now applying stealth to some colleges.</p>
<p><a href="http://www.cappex.com/blog/wp-content/uploads/2013/01/Big+Cappex.png"><img class="wp-image-151828 alignright" title="Super Investigator" src="http://www.cappex.com/blog/wp-content/uploads/2013/01/Big+Cappex.png" alt="" width="278" height="222" /></a>The study, which is the largest one ever done on the subject, goes in-depth on the college attributes that students say are &#8220;must haves,&#8221; and where colleges should focus their 2013 messaging. It also answers the questions of how big of a role social media and mobile are now playing in the college search and which traditional media continue to resonate. These questions and more are answered in this latest research.</p>
<p><a title="&quot;Super Investigator&quot;" href="http://www.lipmanhearne.com/home/newsResources/newsDetails.aspx?id=81">Click here to download the study and find out where the trends are!</a></p>
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