Advertising

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About the Advertising Major

The fast-paced world of advertising couples creativity with business. If you have a flair for or are interested in both, consider a major in advertising. Advertising majors learn to create effective media campaigns and presentations that persuade consumers to purchase a product or service. Elements of an advertising curriculum include media planning and buying, account management, visual design, copy writing, research, and communications law. Numerous degree programs provide students with real-world experience by conceptualizing and producing advertising for TV, print, radio, and, more increasingly, the digital space. Throughout their coursework, students develop a portfolio of sample advertising work to show prospective employers upon graduation.

Advertising graduates can find an array of career opportunities at advertising agencies, corporate advertising departments, newspapers, magazines, and broadcasting companies. Many students also choose to pursue careers in advertising sales and brand management. 

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