A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.
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All Consumer Merchandising/Retailing Management Colleges
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