About Us ›Executive Team
Leon Heller › CEO
Leon cofounded Cappex in 2006, and has overseen its growth from a startup to becoming Your College Decision Headquarters™ for more than 5 million students, 750 higher education clients, and 20,000 high school counselors. Prior to Cappex, Leon was the CEO of FastWeb.com, which was sold to Monster.com in 2001. Originally from South Africa, Leon graduated from Georgetown University.
Chris Long › President and General Manager
As President and General Manager of the Cappex.com business unit, Chris is accountable for all aspects of the business, including the P&L, product vision and strategic direction, and ensuring that its college clients, students, and counselors get the most out of the site. Prior to Cappex, Chris was VP of Product Management at Apartments.com. Chris graduated from Northwestern University with a BS in Journalism and also holds an MBA from Northwestern's Kellogg School of Management.
John Cidulka › General Manager, STARS Online
John manages the STARS Online business, ensuring we have the right people, processes, and technologies in place to deliver a world-class experience to users of our scholarship management solution. Before Cappex, John was the Director of Product Management for Dotomi, an internet media company owned by ValueClick. John graduated from Indiana University with a BA in Telecommunications.
Jonathan April › General Manager, College Greenlight
Jonathan is the General Manager of College Greenlight, which focuses on helping first-generation and underrepresented students. Prior to Cappex, Jonathan held management positions responsible for product development, corporate strategy, marketing, and finance. Jonathan holds a BS in Business Administration from the University of Michigan and an MBA from the University of Chicago.
Alex Stepien › Senior Vice President of Sales
Alex heads our sales group, responsible for developing and maintaining relationships with our partners across our business units in colleges, universities, and foundations across 7 countries. Prior to joining Cappex in 2008, Alex worked in the financial services sector, consulting with clients on personal investment strategies and real estate transactions. Alex holds a BS in Economics from the University of Michigan.
Alissa Veenstra › Vice President of Client Services
Alissa has been with Cappex since 2008, growing and shaping the support teams for all product lines by ensuring every customer and user has an exceptional experience. Alissa has risen through the ranks at Cappex, where she first helped launch MeritAid.com. She graduated from Illinois State University with a BA in English.
Chris Homberg › Senior Vice President of Product Development
Chris runs the product development department, where he is responsible for building best-in-class products for the entire Cappex product platform suite. Before his time at Cappex, Chris worked for TicketMaster where he was responsible for product development of the resale market, which included building the NFL and USTA TicketExchange. Chris graduated from Michigan State University, home of the Spartans, with a BA in Advertising.
Dan Stolze › Vice President of Business Development
Dan manages strategic initiatives and advertising relationships with companies interested in reaching Cappex audiences. Dan previously worked in senior business development and sales roles at Monster.com, Fastweb.com, and others. He holds a Bachelor's degree from the University of Pennsylvania and an MBA from Northwestern's Kellogg School of Management.
Holly Katz › Vice President of Human Resources
Holly leads the human resources department, serving as a senior leadership partner focused in the areas of talent acquisition, employee and organization development, executive and management coaching, employee relations, and compensation and benefits. Prior to Cappex, Holly was a Human Resources and Career Consultant focused on helping clients achieve business results and strengthen leadership effectiveness. Holly is a Licensed Professional Counselor and holds an MBA from Northwestern's Kellogg School of Management, a Master's in Counseling from National Louis University, and a BA from University of Wisconsin Madison.
Kurt Reilly › Chief Technology Officer
Kurt is responsible for managing the technology team and infrastructure that powers Cappex's family of websites, with a focus on software engineering, operations, and hosting. Prior to Cappex, Kurt was the SVP of eCommerce Technology for FTD.com, focused on the delivery of eCommerce capabilities to FTD's online consumers. Kurt has a BA in Communications with studies in Chemistry and Biology from the University of Illinois in Urbana-Champaign and an MBA from Northwestern's Kellogg School of Management.
Sarah Wilde › Vice President of Marketing
Sarah leads marketing and communications efforts at Cappex, overseeing the team that promotes Cappex to students, high school counselors, parents, colleges, and foundations, based on modern digital marketing best practices. Prior to Cappex, Sarah was the Vice President of Marketing and Audience Development at Sun-Times Media, and has over fifteen years experience marketing services and content. Sarah holds a BS in advertising from the University of Colorado at Boulder, and a MBA from the University of Chicago.