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Using Social Media in Your College Search

Using Social Media in Your College Search

Social media is a big part of everyday life. You use it to bond with friends, keep in touch with family, and even learn more about brands or products you like. So why shouldn’t your college search benefit from social media, too?

Checking out a university’s website and visiting campus are critical in helping you make a decision. But what you see may not be a full representation of what day-to-day life in college is actually like. And what if you’re thinking about going across the country to school but can’t afford to visit in person? Open up your Facebook, Twitter and Instagram pages, because it’s time to connect with the schools you’re considering.


Facebook has been around for some time now, so it’s pretty likely that your top schools have a page with useful information. A school’s profile will give you all sorts of valuable updates to help you decide if you want to apply:

  • Photos of campus so you can get a feel for the area
  • Updates about clubs and groups, which will help you get an idea of what campus life is like
  • Information about events, like application deadlines, to help you stay on top of your application
  • The opportunity to connect with other relevant pages, like a school’s Greek scene or sports pages


Sure, tweets are meant to be short and sweet. But that doesn’t mean following college Twitter accounts won’t be useful. Look for the following in your feed:

  • Updates about scholarships, departments or majors you’re considering
  • Links to pages with information about deadlines or university changes
  • Live tweets giving updates about campus events, lectures, or seminars
  • Updates about current events or newsworthy stories

Snapshots are the perfect way to get an idea of what a campus is like, how active a student body is and what people do in their spare time. Follow a school’s Instagram page for some great shots including:

  • Student posts, which give you a real view of the campus
  • Study sessions, volunteering or off-campus trips
  • University photos from events like graduations, campus events, or lectures
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