University of Maine Reports Successful Flagship Match Promotion
Under the Flagship Match program, the University of Maine offered to match the in-state tuition and fees at a student’s home state flagship public college for students who live in Connecticut, Massachusetts, New Hampshire, New Jersey, Pennsylvania and Vermont. This promotion lead to a 24 percent increase in admissions of out-of-state students and a 54 percent increase in deposits by out-of-state students who will enroll as freshmen in fall 2016. However, it does not appear to have caused a decline in interest in the other states’ flagship colleges.
Although the Flagship Match promotion effectively reduced out-of-state tuition at the University of Maine, the out-of-state students still pay more than Maine in-state students, since the in-state tuition rates charged by flagship colleges and universities in the targeted states were still higher than the University of Maine’s in-state tuition rates.
The Flagship Match program does not appear to have affected the university’s discount rates. The targeted nature of the promotion seems to have helped make the university more affordable for these students without leading to a big increase in the discount rate.