Smart Social Media Moves for College Admissions

on April 18, 2017

Although there are many cautionary tales of Facebook or Twitter posts hindering a college applicant’s chances, social media actually can help a college application. About 35 percent of admissions officials check social media, especially a student’s LinkedIn and Facebook profiles.


You can go beyond your college admissions essay by actually demonstrating your accomplishments online. Pictures and posts showing off academic or personal successes will put you ahead of other applicants. Here’s a look at what to do in order to impress admissions officials:


Showcase Talent


If you’re a standout athlete or heavily involved in a club, make sure that is reflected on your social media. Post about meets or games in which you did well or showcase a project your club is spearheading. Admissions officers will be impressed if you can demonstrate your abilities beyond an application.


Post Academic Success


When you do well on a test or succeed in a class, post about it. You also could talk about the level of difficulty you faced in earning a top grade. Colleges like students who tackle challenges. If a class requires you to produce a project, have someone take a picture of you while you’re presenting it.


Highlight Volunteering


If you’re a volunteer, whether it’s through your school, church or another local organization, post about the work you’re doing. If you’re cleaning up a park, snap a picture of yourself cleaning up trash or planting a tree. If you help out around home, whether it’s taking care of a younger sibling or doing a bulk of the housework, talk about how you contribute to your family. Colleges also use this information in decision-making.


Talk About Colleges You Like


If you’re going on campus tours or are particularly interested in a handful of colleges, post about them and tag them. Showing that you’re interested in a campus or academic program demonstrates that you are more knowledgeable than the average applicant. Additionally, follow the colleges you like on their social media feeds. It’s a good way to stay up to date on important announcements and information.


Interacting with a college’s social media presence in a meaningful way can improve your odds of getting in, since it is a form of demonstrated interest.

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