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Creatively promoting the value of a product or service to potential customers with the intent to sell is the essence of marketing. Marketing degrees are conferred at most levels, including associate, bachelor, and graduate. In this fast-paced, competitive industry, skills, contacts, and tangible results are huge benefits when entering the working world. There a number of different types of marketing to focus in: brand management, advertising, public relations, market research, content marketing, social media marketing, and search engine marketing (SEM).
An associate’s in marketing is a 2-year program designed to introduce the world of promoting products or services and are often business-focused. While it won’t necessarily give graduates a leg up in the working world, it can be a stepping stone towards completing a baccalaureate degree.
The most commonly required degree level for marketing positions are bachelor’s degrees, many of which can be tailored depending on concentration. Typically 4-year programs, a bachelor’s in marketing focuses on analyzing customer demand and how to respond to it. There’s a heavy emphasis on creating customer relationships and using statistics and probability to estimate results. An understanding of economics and selling strategies will be two essential skills learned.
Marketing baccalaureates can be attained as either of a Bachelor of Science (BS) or a Bachelor of Arts (BA), and both can be beneficial. A BS in Marketing will require more focus specifically within the designated major, while a BA in Marketing offers more opportunity to study outside of marketing, possible making room for a minor in a mathematical subject, which is highly desirable within the marketing industry. The BA also has the benefit of more education in the humanities, which is often prized among MBA candidates, which is worth considering if that’s the next step in your educational career.
The most common careers for those with a degree in marketing include: Marketing Executive; Public Relations Officer; Social Media Manager; Advertising Account Executive/Planner; Market Researcher; Brand Manager; Meeting, Convention, and Event Planner. The average entry-level salary for a marketing profession is $54,000.
While a master’s in marketing isn’t typically required, it can be beneficial in areas such as international marketing or big data. It can also provide extra experience with brand management. Successfully marketing overseas in one of the primary uses for a graduate degree in this area of study, but using this 2-year program to really delve deep into understanding large amounts of data and creating prediction models is another popular use. An alternative to a master’s in marketing is to strive for a Master of Business Administration (MBA) with a concentration in marketing. An MBA will offer more managerial options, if that’s the end goal.
Doctoral degrees in marketing are really only relevant for those remaining in academia or who intend to go into research. The focus is one quantitative marketing, consumer behavior research, and decision-making behavior. Natural progressions after earning a PhD in marketing include as college professors or market researchers.