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Charles Coolidge Parlin Marketing Research Award

American Marketing Association Foundation

To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Specifically, this impact might be reflected in one or more of the following: •New concepts, methods, and models for measurement and analysis that expand the capabilities of organizations to achieve a better understanding of markets, customers and consumers. •Creative integration of existing methodologies and an understanding of information needs resulting in more widespread use and/or appreciation of marketing research. •Demonstrated leadership resulting in stimulating the effective use and value of marketing research and market based knowledge. Sign Up to Start Applying
Award Varies
Deadline April 4, 2023
Number of Awards Granted1

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Eligibility Requirements

Eligible MajorsBusiness/Commerce, General, Business Administration, Management and Operations, Accounting and Related Services, Business Operations Support and Assistant Services, Business/Corporate Communications, Business/Managerial Economics, Entrepreneurial and Small Business Operations, Finance and Financial Management Services, Hospitality Administration/Management, Human Resources Management and Services, International Business, Management Information Systems and Services, Management Sciences and Quantitative Methods, Marketing, Real Estate, Taxation, Insurance, General Sales, Merchandising and Related Marketing Operations, Specialized Sales, Merchandising and Marketing Operations, Construction Management, Telecommunications Management, Business, Management, Marketing, and Related Support Services, Other