Charles Coolidge Parlin Marketing Research Award

American Marketing Association Foundation

To be awarded the Charles Coolidge Parlin Marketing Research Award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Specifically, this impact might be reflected in one or more of the following: •New concepts, methods, and models for measurement and analysis that expand the capabilities of organizations to achieve a better understanding of markets, customers and consumers. •Creative integration of existing methodologies and an understanding of information needs resulting in more widespread use and/or appreciation of marketing research. •Demonstrated leadership resulting in stimulating the effective use and value of marketing research and market based knowledge. Sign Up to Start Applying