Appily CEO, Alex Stepien, sat down with Enrollify Podcast's Zach Busekrus to discuss the changing college search patterns among high schoolers as a result of COVID-19. Alex shares his insight into the concerns and questions high school juniors and seniors are having, and answers questions like:
- How will the new NACAC rules paired with the COVID-19 pandemic affect yield?
- What are the most popular search queries among the classes of 2020 and 2021?
- How will students stand out if their high schools are evaluating them on a pass/fail criteria AND if the colleges they're applying to are standardize test-optional?
- Is higher education going to change because of COVID-19? How can enrollment marketers best prepare for this fall?
