Survey Reports Mixed Preferences on Technology in Admissions
A Royall & Company survey of college-bound students concerning communications preferences found that students are willing to receive texts reminding them about deadlines and responding to their questions, but not about more general information.
Smartphone usage is up significantly, with 87 percent of survey respondents owning a smartphone compared with 22 percent in 2010. About two-thirds of the students said that email messages sent by colleges were the most helpful source of information, ahead of college websites. Students are looking for information about academic majors and college costs on college websites. The survey also found that nearly half of the students said they started the college search process during the freshman year in high school or before. The company surveyed 8,515 high school juniors and seniors for this report.